Approach
Understand the opportunity
Conduct competitor and client analysis to understand the opportunity for your agency to stand out and communicate clear value.
Improve market fit
Refine your agency's value proposition to best fit the opportunity.
Develop compelling materials
Create high-quality and engaging content based on your value proposition that resonates with your target audience, builds authority, and drives interest.
Addressable market identification & targeting strategy
Identify client prospects based on an ideal profile both at scale and closely targeted. Develop a go-to-market strategy across channels and build database for deployment.
Deployment & prospecting
Deploy outreach program (social selling, ABM, AI, phone calls, emails) that follows the targeting strategy that is managed and optimized over time. Deliver selling opportunities to the agency.
References
Dana Arnett, Founder and Chairman, VSA Partners
Jonathan is one of the most strategic and thoughtful colleagues I’ve had the pleasure to work with. His human-centered approach to problem solving and ability to quickly assess and get people to act is one of his greatest assets. He also brings a breadth of work and life experiences to every challenge which inevitably leads to great outcomes.
Josh Feldmeth, Chief Strategy Officer, Prophet
Without question, he is the most productive business development executive with whom I have ever worked. Strategic, relationship savvy, brilliant orchestrator of resources, and always tuned into the broader strategic context. I would trust JR with any relationship or opportunity and, obviously, recommend him without hesitation.
Sarah Lent, President, Doremus+Co
Jonathan is one of the most strategic and rigorous growth oriented client executives I’ve worked with and his impact is immediately felt and long lasting. Any strategic brand, marketing and design oriented business would be lucky to have him lead high profile accounts towards exceptional delivery of work and prosperous year on year client relationships.
Alan Roll, Head of Brand Creative, Airtable (formerly ECD Interbrand)
Jonathan is the best new business partner I’ve ever had the joy to work with. His ability to work with creative teams to build powerful narratives that highlight the creative potential of working together was a joy to witness. His uncanny ability to spot opportunity made every pitch he brought me into worthwhile for my own career as well as the business. I would work together again in a heartbeat.
Nancy Kapplow, COO, Mekanism
Jonathan conquers the art of relationship building and closing business like no other. He is great at understanding and navigating complex needs and architecting strong solutions for clients. We worked diligently together on building, scoping and pricing the right solutions. We always got to the right intersection of meeting client demands and the needs of our business. I slept better at night knowing Jonathan was a key player on our team and immediately felt the impact when he moved on to his next opportunity.